Concept Soft Lightening Oil Pure White 250ml / 8.45oz

PURE WHITE is an effective hair lightening oil without tinting effect.

Economical to use
Mixes quickly and comfortably with the oxide, forming a homogeneous creamy mixture with a pleasant aroma, the mixture is easily distributed throughout the hair
Lightens hair up to 3 UGT, suitable for open and closed lightening techniques
Used for natural and cosmetic base
Treats hair with care
Use with any oxide, depends on the desired level of lightening and hair condition
When do you need Soft Lightening Oil PURE WHITE?
Decaying, removal of direct pigments
Lightening, highlighting
Creating highlights, the effect of burnt hair
How profitable is it to work with Soft Lightening Oil PURE WHITE?
Concept is the only brand in the economy segment that has lightening oil in its product range! We are moving the premium procedure to the “affordable” category

Why do masters choose Soft Lightening Oil PURE WHITE?
Mixing comfort, ease of use, safety
Oil lightening can be the only stage in creating a new image, after which tinting is not required: reducing the cost of the service
Lightening and hair care in one procedure

What do experts say about Soft Lightening Oil PURE WHITE?
Easy and predictable to use
Oil delicately removes color nuances
Hair after the procedure looks like natural hair: shine, silkiness, elasticity
No risk to the hair structure during the procedure

What clients say after bleaching Soft Lightening Oil PURE WHITE
After the procedure, the hair is soft, shiny, strong, silky, with pleasant golden shades
Natural looking highlights from sun-bleached hair
Soft, blurred boundaries between shades. After regrowth, no border is visible

How is oil used to lighten hair?
The product is evenly distributed along the length of the strands and discolors them up to 3 UGT. It is intended for performing various coloring techniques.
Mixing: 1:1
(1 part Soft Lightening Oil + 1 part oxidizing agent)
Working time: 30-60 minutes, depends on the desired level of lightening and hair condition.